1600 Broadway on The Square

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1600 Broadway, New York City, NY

1600 Broadway on The Square

The modernist styling of 1600 Broadway
Building Information
Developer Sherwood Equities
Architect EYP Achitecture & Engineering
Number of Units 137
Number of Floors 27
Year Built 2006
Construction Method Concrete
Type of Roof IRMA
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1600 Broadway, New York City, NY
Distance to Public Transit Less than one block
Region New York City
Municipality New York City
Zoning C6-7T
Title of Land Condominium



1600 Broadway on The Square is huge; it's new; it's shiny, and it's located in the heart of one of the most iconic areas of the world - Times Square.

In the heart of Times Square
As a new member of the Times Square advertising brigade, 1600 Broadway adds two nine story signs to the already crowded, but exciting array of signs seen in Times Square. It seems that a building just can't stand around in Times Square without holding a sign or two.

Through the normal course of events in Manhattan, an older shorter building gets torn down and a taller one gets put in its place. This holds true for 1600 Broadway, which replaced the 10 story Studebaker Brothers building that stood from 1902. It was the showroom for the Studebaker Brothers' line of carriages and other vehicles, who had been in business since before the Civil War.

But it existed in obscurity hidden behind signs for Maxwell House, Chevrolet, Braniff, and Sony.

In 1939, the Studebaker Brothers building was home to the "Ripley's, Believe It or Not Odditorium". They displayed their curioddities from 200 countries. Earlier, the Cinderella Ballroom, also within the Studebaker Brothers building, hosted Bix Beiderbecke and the Wolverines in 1924 and Bix with another band, the Adrian Rollini band, in 1927. Wired New York describes this building as, " ... 1600 Broadway was one of New York's most familiar unknown buildings."[1]

Sadly, the Studebaker Building did not attain landmark status in New York City, though it was reputed to be one of the more eminent commercial structures in Times Square. Now a much taller residential condominium sits in the Studebaker building's place, 1600 Broadway on The Square. It assumes the well-worn address of the former and stands prominently among the bright lights of the square.

1600 Broadway rises to 290 feet, tripling the height of the Studebaker Brothers building. Social commentary of the time openly wondered why it wasn't taller, soaring maybe to 400 or 500 feet, given its prominent location at Times Square.

Nevertheless, 1600 Broadway now stands as full service luxury condominium housing 137 homes in one of the most iconic areas of the world.


Times Square! Even the mere mention of the name invokes visions of grand events that have occurred here over the decades, most notably, the annual New Year's Eve celebration attended by tens of thousands.

An iconic view of Times Square from 1600 Broadway
Residents lucky enough to live in this part of town have world class entertainment at their doorstep. Broadway is arguably, one of the most famous theater districts in the world, inspiring entertainers everywhere to try to "make it" on Broadway.

An overwhelming selection of eating and drinking spots is within 600 feet of 1600 Broadway. Residents could choose a different eating spot every night for more than two months and not repeat a previous choice. There's no telling what's available if the search expands to a thousand feet.

Shows? There are more than 40 theaters on Broadway ... and more in the immediate surrounds. A resident would be hard pressed to try to see them all. To others in the world, this would be an enviable lifestyle.

Geographically, 1600 Broadway is situated just a 'hint' to the west of the center of Manhattan, looking at it from river to river, and a little north of the center of Midtown. Between 48th and 49th Streets, 1600 Broadway is about equidistant from Hell's Kitchen to the immediate west, and the Garment District to the southwest. The well established neighborhoods of Turtle Bay, Murray Hill, and Tudor City lie to the east along the East River.

Pick a subway line, pick a bus route ... there are more than 110 options steps from the building. If 162 feet is too far to get to the subway, survey the sea of "yellow", the hundreds of New York taxis dominating the traffic along Broadway.

But if the lifestyle gets too overwhelming at the "Square" itself, an easy 15 minute stroll gets to Central Park. Residents can decompress with the green surroundings of the park.[2]


1600 Broadway on the rise ...

The recipe for creating a luxury residence in what may be one of the most photographed locations around, contains many ingredients.

First, the main ingredient - location. The Studebaker Brothers building had it. Sherwood Equities, the developer headed by Jeffrey Katz, recognized this and moved forward on it.

The next ingredient - design. Retain an award winning architectural firm called Einhorn Yaffee Prescott, or EYP Architecture & Engineering, with Jorge Szendiuch AIA LEED AP, as the principal designer. Add to the mix, Cetra/Ruddy and SLCE Architects. Stir in, M. Paul Friedberg and Partners for the landscape architecture, and the creation begins to take form.

And the final ingredient - patience. When Sherwood purchased the building from the Robbins family in 1986, the market was at a low point. Sherwood knew they would not be able to develop the property for some time. But "Times" have changed, now (pun intended), and the revitalization occurring in Times Square over the past two decades have made 1600 Broadway a desirable and highly sought after place to live.

Shark's tooth bay window outcropping

Perhaps the multiple facets of the building catch the eye. Or maybe the gently rounded surfaces of the some of the window facades. The metallic sheen of the structure certainly does not go unnoticed. The jagged 'shark's tooth' outcropping dramatically changing viewing angles for residents might be noticed behind the nine story advertising sign facing Broadway.

From any angle, this 27 story concrete core structure complete with outdoor terraces and rooftop observatory, adds a striking silhouette to the skyline of Midtown.[3]

Layout and Features

1600 Broadway on The Square, or less formally, 1600 Broadway, is a full service building. As expected from its location, it has an attended spacious lobby with full time doormen and a concierge, who is probably very busy arranging theater tickets.

The recreational roof and the observatory make excellent additions to an already full list of features. There is even a golf putting range for a change of pace.

The suites are finished in a variety of ways. Some are completed with granite counter tops and full height glass back splashes. Many of the units have private balconies and all have 9½ foot ceilings accentuated by the floor to ceiling windows, allowing lots of light - night and day.

Suites come equipped with washers and dryers, and appliances include SubZero, Bosch, and Miele.

Another great feature is the "Club on the Square", which occupies the entire fourth floor of 1600 Broadway. it contains virtual golf, billiards, the fitness center, and a conference room. Outside, residents can enjoy a rolling lawn with trees and unparalleled views of Times Square.[4]

Floor Plans

There are 137 apartments in the structure and more than 90 floor plans are listed. This makes the units rather unique to some degree. Here are a few random examples of floor layouts:


1600 Broadway is a full service residence. Here are just a few of the services:

  • Full time doorman
  • Concierge
  • Central air conditioning
  • Roof deck
  • Fitness center
  • Rooftop terrace
  • Excellent Theater District and Times Square location
  • Golf putting range
  • Observatory
  • Garage


1600 Broadway on The Square Bylaws
Rentals Yes
Pets Yes
Age No

  • Pet friendly
  • Rentals and pied-a-terre are OK


It seems that no specific steps were taken to build 1600 Broadway as a "Green Building", at least as far as LEED certification goes.

However, when Jorge Szendiuch AIA LEED AP, the principal architect involved in the project actually has "LEED" as part of his accreditation, then certain "Green" and sustainable characteristics must have been considered.

For instance, the building is clad with a glass facade that is tinted. Right off the bat, this will lessen the solar impact of a bright sunny day within the suites.

An oasis of greenery has been planted on the fourth floor. Although the green space is not large, this feature will have a small effect on the city's infrastructure by catching some storm water that would ordinarily get to the city sewer system - a little reprieve there.

Also, green roofs mitigate, or reduce, the heat island effect by absorbing some of the sun's heat and converting surrounding carbon dioxide into oxygen, thus improving the surrounding air quality.

Within the suites, energy efficient modern appliances have been installed to reduce energy consumption.

Just the location of the building itself should be a factor in promoting a "greener" consciousness. The fact that so many neighborhood amenities are nearby and access to a vast array of public transit options, certainly obviates the need to use a car.[5]


The Studebaker Brothers building at 1600 Broadway, early on
  • The Studebaker Brothers Manufacturing Company was founded in 1852. It originally made wagons, for mining, the military, and farmers.
    • Its first great step forward occurred during the Civil War when the company provided wagons for the Union Army.
    • In 1902, the company entered into the automotive industry with the introduction of an electric car. Gas powered vehicles followed soon after in 1904.
    • The actual manufacturing facility was in South Bend, Indiana, but the building at Times Square was very important to the company as New York was the Studebaker Brothers' largest market. The showroom displayed a variety of broughams, clarences, runabouts, phaetons, victorias, tandems, and/or sulkies.
    • Soon, the Studebaker Electric was there and eventually, the short-lived Studebaker-Garfield line of gas powered vehicles.
    • Studebaker refinanced and incorporated as Studebaker Corporation in 1911, discarding the electric car at the same time. It stopped producing cars in 1966 and wound down operations.

  • The Ripley's Odditorium in the Studebaker Brothers - 1939
    One of the occupants of the Studebaker Brothers building was the Robert Ripley's popular Odditorium, as it was billed. It was there for about a year and displayed some of the oddities Ripley gathered in his travels around the world. Apparently, the world had a voracious appetite for the bizarre and unusual. Together, with a couple of researchers, he created an empire that included a syndicated column read daily by about 80 million readers, shows and displays at several world's fairs, and later, actual bricks and mortar permanent museums (or "Odditoriums") around the world. Several TV programs have aired over the years, the first hosted by Robert Ripley himself beginning in 1949.[6]
  • In 1924, a "hot" jazz septet from Chicago called the Wolverines debuted in the Cinderella Ballroom of 1600 Broadway. This was notable as the group, led by Leon “Bix” Beiderbecke, were from the mid-west of America and came to perform at a venue at Times Square - a major achievement for a band of youngsters. Bix and his new group, Bix Beiderbecke and His Gang returned three years later on October 5, 1927, and went on to record “At the Jazz Band Ball,” “Royal Garden Blues,” and “Jazz Me Blues”.[7]


  1. Wired New York - 1600 Broadway (Studebaker Building)
  2. Walk Score
  3. Sherwood Residential - 1600 Broadway
  4. City Realty
  5. Wikipedia - Urban Heat Island
  6. Wikipedia - Ripley's Believe It or Not!
  7. Bixography - Bix at 1600 Broadway

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