540W28

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540 West 28th Street, New York City, NY

540W28
540W28-NYC-ART-Rendering.jpg

The rendering of 540W28 - also known as +aRt
Building Information
Developer Ekstein Development & RD Management
Architect GF55 Partners
Management Company Halstead Properties
Number of Units 91
Number of Floors 13
Year Built 2010
Construction Method Concrete
Type of Roof IRMA
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540 West 28th Street, New York City, NY
Distance to Public Transit One block
Region New York City
Municipality New York City
Zoning C6-3
Title of Land Condominium


Contents

Background

540W28 goes by a couple of names, the one shown here reflecting the address of the building and the general marketing moniker, +aRt. Either way it's said, this new building from 2010 is nicely appointed and located in a highly desirable area of Manhattan, the neighborhood of Chelsea.

The red-brick façade of 540W28
The 13 story mid-rise structure, although new, fits into the character of the neighborhood sporting a rich red-brick façade. The larger windows may set it apart from some of the older neighbors, but not much.

Retired British Major, Thomas Clarke, obtained the property from Jacob Somerindyck on August 16, 1750, and built his retirement estate there. Clarke named the estate Chelsea after a prominent soldiers' hospital in England, where old warriors went to spend the end of their days. Today, the modern neighborhood of Chelsea in New York City bears this name.

Thomas's son, Clement Clarke Moore, eventually inherited the estate and in the early 1800s, began to subdivide the property and sold it to well-heeled New Yorkers. Commercial use of the land was forbidden, but of course, that only lasted about 30 years. Clement is generally not remembered in history for his real estate savvy, rather, he is more widely known as the author of the poem, "A Visit from St. Nicholas". This poem is perhaps better know as, "'Twas the Night Before Christmas".

Well, eventually Chelsea became more industrialized. Factories and trains were built. Over the years, Chelsea saw an increase in immigrants, largely the Irish, and in later years, experienced festering ethnic tensions. There were riots and people were killed, but from the ashes sprang a lasting theater district. In fact, it wasn't until 1960 when Pike's Opera House was finally torn down 92 years after it opened.

Chelsea evolved into a center for culture and art. Bohemians, performers, and architects gravitated to the neighborhood. The High Line Park, an abandoned elevated railway re-purposed as a long skinny park, runs through Chelsea and almost right past 540W28 - or +aRt.[1]



Location

540W28 - or +aRt, as the marketing campaigns refer to this building as, is only about a block and half from the Hudson River Greenway, and of course, the river as well. Chelsea is an area steeped in history that has just been touched on, and is ideally located in Midtown Manhattan.

540W28-NYC-Logo.gif
The boundaries for Chelsea are generally accepted to be from 14th Street to the south to 30th Street at the north. The western boundary is West Street that runs along the Hudson River and the eastern boundary encapsulates Chelsea at Sixth Avenue, or the Avenue of the Americas.

540W28 is close to everything in a neighborhood steeped in history, culture, and flavor. The building is a modern addition to an area where the Chelsea Historic District, the Ladies' Mile Historic District, the Garment District, and the Hell's Kitchen, are all nearby.

For an after work pint, the nearest pub is 33 feet from the building, and groceries, just a couple of hundred feet. Public and middle schools are within a half mile and designer coffees, car shares, and bike shares dot the neighborhood.

Churches, retail, markets, and literally hundreds of art galleries can all be found in Chelsea.[2]

Construction

Installation of windows nearly complete


540W28 contains 91 suites within its 13 floor mid-rise height. The façade is a rich red colored brick blending it in to the rest of the neighborhood. Over sized windows face the street in a symmetrical display.

The rounded bricks used to line the windows and entranceway plus the consistency of the fenestration has been described as giving the building a "fortress-like" appearance.[3]

There is a setback at the tenth floor providing space for the roof top garden and terrace space for some of the upper units. Units on the end walls of the setback have windows overlooking the terraces on the tenth level. The roof top is reserved for the common roof deck with the cabanas and the building mechanicals.

The design by GF55 Partners accommodates studio suites up to three bedroom penthouses. A fitness facility has been included in the design and a nice open lobby attended by a concierge to assist residents.

Layout and Features

The "Art Yard", lobby, and roof deck
Overhead view of the terraces
A paparazzi view of the penthouse layout

A fitness center, the concierge, a garden roof deck with cabanas for the residents with electric barbecues, a good location to easily access neighborhood amenities - these are just a few of the perks residents receive living at 540W28. The "Art Yard" on the tenth level terrace is an oasis to unwind and relax.

With the expansion of the High Line, the industrial west side is turning'hip', according to NY1 in a past review.[4] Suites might be considered a little on the small side, which may affect the limited amount of families who live here. Clientele consists largely of gay singles, younger couples in their 20s, and some 'empty-nesters'.

Floor Plans

Almost every layout is unique in some way. Here are few samples of floor plans for 540W28:


Amenities

  • Abigail Michaels concierge service
  • Central air conditioning
  • Health club
  • Fitness center
  • Handsome lobby
  • Roof deck with cabanas
  • Small understated entrance marquee

Bylaws

540W28 Bylaws
Rentals Yes
Pets Yes
Age No
Barbecues Yes



  • A pet friendly building
  • Rentals are permitted
  • No age restrictions for ownership
  • Electric barbecues are available in the cabanas on the roof deck

Sustainability

540W28 has not been designated a "green" building, either for its design or its performance.

However, suites have been equipped with energy efficient Subzero appliances and double glazed insulated windows. These two steps for power conservation and reduction of heat loss help to move this residence closer to a "green" designation. Low-flow fixtures and individual room temperature controls also contribute.

The neighborhood is also home to many car share programs and bike share businesses which assist residents to reduce their reliance on a car. Residents may also participate in New York City's comprehensive recycling programs to lessen their impact on the environment.


Trivia

  • The High Line Park is an abandoned spur of the New York Central Railroad that extends about 1.45 miles. It was destined to be torn down after sitting idle for a long period, but a non-profit group called the "Friends of the High Line" was formed in 1999 and lobbied to have the elevated rail line re-purposed with a park. Happily, Mayor Michael Bloomberg was onside of this proposal and in 2006, construction was started on this unique "interim trial" in the heart of Chelsea. The concept was adopted from a similar project in France which created an elevated linear park extending 2.l9 miles, called Promenade plantée, or Green Course.


A nice elevated green space to sit and reflect for a time
High Line Park is well attended
Remnants of rails are incorporated into the park


  • The Manhattan Project researched and helped develop the technology to create the world's first atomic bombs. It began as a modest research project in 1939, but grew to employ 130,000 people. While they were developing the weapon, tons of uranium was stored at Baker & Williams Warehouse at 513-519 West 20th Street. It wasn't until the late 1980s or early 1990s that the last of the uranium was finally removed and the premises decontaminated.[5]

References

  1. Wikipedia - Chelsea
  2. Walk Score
  3. City Realty, - Review
  4. 540W28 website
  5. Wikipedia - Chelsea, Manhattan


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