77 East 12th Street

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77 East 12th Street, New York City, NY

77 East 12th Street
77East12th Street-NYC-Exterior.jpg

77 East 12th Street clad with red-brown brick. Note the setbacks on the roof.
Building Information
Architect Horace Ginsbern & Associates
Number of Units 175
Number of Floors 20
Year Built 1963-66
Construction Method Concrete
Type of Roof IRMA
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77 East 12th Street, New York City, NY
Distance to Public Transit Nearby
Region New York City
Municipality New York City
Zoning C6-1
Title of Land Condominium



Original Promotional Brochure[1]
77 East 12th Street is a concrete postwar red-brick corner building with an excellent location close to Union Square. Within the 20 story building are 175 apartments.

It was originally constructed to meet rental housing demands of the sixties and was designed offering studios, one and two bedroom suites. Students attending New York University would have found this location very convenient. It was converted to a cooperative in 1985.

Although most of the suites offered are generally smaller than in other neighborhoods in Manhattan, the purpose of the building was to provide affordable housing for smaller families and for students attending some of the educational institutions nearby. Its central location and ready access to public transportation made this building location very successful.

The conversion of 77 East 12th Street to a cooperative has now presented an affordable, entry level alternative to other more highly priced condominiums in the New York City real estate market.


77 East 12th Street is just two short blocks from Union Square Park. The park features a dog run and has a holiday market for unusual gifts. Next to the park on West 14th Street, is the Garden of Eden Gourmet Market offering specialty foods like cheeses, farm fresh produce, fresh fish, and imported groceries.

Within steps of the building are many places to eat including tastes from around the world and also more familiar franchised fare. Written up by the New York Post, New York Magazine, and also Elle, is Pie by the Pound, a gourmet pizzeria 79 feet away from 77 East 12th Street, that sells thin crust pizza by weight and offers a variety of beverages to accompany your choice, both fermented and not. Independent and chain coffee locations are close by providing that sometimes needed caffeine boost to the day.

In addition to New York University, dozens of schools are within a half a mile of this building, including PS41 (Public School 41) which is widely regarded as one of the finest public schools in New York.


77 East 12th Street was completed in 1966 following a simple, yet utilitarian design that would have appeared monolithic had it not been for the relief offered by setbacks at the top and the unusual corner windows. As an affordable housing structure, apartments were designed to be smaller offering studios, one and two bedroom units.

Horace Ginsbern's architectural firm designed numerous buildings in the Bronx and around New York since it began in the 1930s. Many of Ginsbern's projects were noteworthy Art Deco buildings, in particular, The Fish Building at 1150 Grand Concourse in the Bronx, so named due to the almost comical, but visually striking mosaics of tropical fish painstakingly inlaid by forgotten mosaic artists. Completed in 1936, the curved edges and cantilever windows immediately draw attention to this handsome building.

77 East 12th Street rises 20 storeys and is clad with reddish-brown brick, a popular finishing material for many projects. The 12th Street side of the building has three vertical jags the height of the building offering a pleasant break from a normally flat and featureless face. With corner windows at every edge, ample natural light is admitted and views in several directions.

Layout and Features

  • Some of the kitchens feature stainless steel appliances and granite counter tops.
  • Walk-in closets have been installed in some suites as well as hardwood floors.
  • The building is staffed with a doorman, a handyman and porters.
  • The roof deck and garden is an excellent way for residents to view the Manhattan skyline.[3]

Floor Plans

77 East 12th Street features about 52 floor plans. Here are a few current versions and some historical originals:


  • Bike room
  • Parking available
  • Doorman
  • Live-in Superintendent
  • Pets allowed
  • Central air conditioning
  • Garden roof deck


77 East 12th Street Bylaws
Rentals Yes
Pets Yes
Age No

  • Co-purchasing, guarantors and pied-a-terre are permitted.
  • Subletting is allowed after two years of ownership.
  • No dogs are allowed in sublets.


77 East 12th Street was built before environmental concerns became part of of normal thinking and design habits.

Residents can contribute to a greener environment by:

  • Participating in New York City's recycling programs.
  • Ensuring that modern renewable construction materials are used for renovations
  • Using proper environmentally conscious methods of waste disposal are employed.
  • Installing newer more energy efficient appliances


  • International Pillow Fight Day is an annual event held in many cities around the world conceived by NEWMINDSPACE and URBAN PLAYGROUND MOVEMENT. This unique event is an effort to become part of the popular culture by introducing non-passive and unbranded consumption experiences, different from regularly sanctioned public events.
  • On Mondays, Wednesdays, Fridays, and Saturdays, the Union Square Green Market springs into action between 8AM and 6PM - the year round. The choices of available produce is much wider than that found in conventional grocery stores. More than 1,000 varieties of fruits and vegetables tempt about 250,000 people a week.[4]
  • Radicals of all kinds used Union Square Park as a rallying point to demonstrate or to make speeches. On March 28, 1908, an anarchist set off a bomb in Union Square which only killed himself and another man.


  1. New York Real Estate Brochure Collection
  2. The Fish Building - Forgotten NY
  3. Street Easy
  4. Wikipedia - Union Square

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